An engaging strategy process for the members of the industry association
The association needed to formulate a new strategy for the upcoming four-year period. To ensure the strategy was as current and relevant to the organisation's members as possible, they wanted to involve representatives from all member organisations in the process and had a specific request to use the Methodology framework from Playing to Win, which we helped design and facilitate.
The three Workshops:
Workshop 1, the Winning Aspiration, aimed to define the ambition for the organisation as an industry association, including the specific goals and challenges that the strategy should address.
Workshop 2, Where to Play, aimed at defining which areas the organisation should focus their core business on based on the Winning Aspiration, and how to be successful in relation to this aspiration while considering members needs and desires.
Workshop 3, How to Win, focused on outlining specific activities to be initiated to fulfil the strategy, as well as the required competencies to be developed in the organisation and possibly also in the member organisations. Finally, the purpose of the workshop was to define the measurements needed to monitor the ongoing implementation of the strategy.
Outputs from all three workshops were compiled into a final comprehensive strategy.
Why Work with Us?
Upon completion of the strategy process, the organisation highlighted the positive impact of having an external, neutral, and impartial party to design and facilitate its progression. For them, it made the process far more professional, and at the same time, the participating member organisations expressed that it reinforced the experience that everyone had a voice, that their input was equally important, and that there was no hidden agenda.
