We believe strategies should be crafted based on what we already know...

...what we would like to achieve, and with a plan for the unforeseen. The continuous process of strategy-making is not about changing direction every week, it is about being devoted to having strategic discussions every day. 

We craft strategies and think of strategy-making as a continuous process...

...that generates a living and dynamic plan. 
In an ever-changing world we must consider possible scenarios and have a continuous approach to strategy development. The world evolves at a rapid pace, no markets are stable, and it is a complex task to forecast the future.

We must keep strategy front and centre in what we do and why we do it

It is about navigating the spaceship towards the chosen end-destination and being constantly aware that we cannot foresee all challenges and obstacles throughout the journey.

We help organisations set ambitious aspirations and goals...

...for where they want to take their spaceship.
In that process we map how to get there, what needs to change, and how we will navigate when unexpected events happen. Together with you, we set direction and plan for the unknown.

Please call us or send us a note if you want to know more

Solveig Hvidtfeldt: +45 26 85 27 25

Line Larsen: +45 53 64 00 82

Email: hello@goodcompany-cph.dk